As real estate professionals, who determines our worth? Nowadays, it seems as though there are fewer and fewer folks who are willing to pay experienced professionals what we feel we’re worth. We know that brand-new agents and seasoned top producers don’t provide the same value, but is there a crisis of competency in our industry? Are we seeing the writing on the wall for traditional approaches to value? As you’ll see in today’s excerpt from the show, there are plenty of competing philosophies on this topic. What’s clear, however, is that the landscape is changing; for agents to establish long-term relevance, we must start acting a bit differently.
Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to skip to topics that interest you most:
0:18 — Who establishes your worth as an industry professional: you or the customer?
2:54 — Intrinsic worth, extrinsic worth, and perceived value
5:42 — A brand-new agent and a skilled, top-tier Realtor don’t have the same value
6:30 — The primary emotion that many people feel when hiring an agent: guilt
7:16 — The recipe for making a ‘cake’ of worth: Value comes from the right ingredients
Hopefully, you found this to be an insightful discussion. As always, if you have questions or comments about anything mentioned in this video or want to discuss any other real estate topics, please feel free to reach out. We always love having honest conversations about what it means to raise the bar for our industry.
