This time we discussed creating online content and being authentic with it.

In the latest edition of “The Talk of Music City Real Estate,” we discussed being authentic as real estate agents when creating videos and online content. Writer Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That rings true even for us agents. Of course, we hope the key information we’re providing is remembered, but when creating online content, the crucial thing is to be authentic—it’s okay to joke, make mistakes, and laugh at yourself because we’re all human. 

Feel free to watch the full message above, or use these timestamps that will direct you to various points in the video.

0:20: Chrissy’s quick anecdote about showing your authentic self

2:05: A few tips about setting up good video and photo settings

4:10: The importance of not overcomplicating things

7:15: Get out of your comfort zone

8:30: Know exactly who your social media audience is

10:15: Remember to put some of your personality into your content

11:10: Wrapping up today’s topic

If you have any questions about today’s topic or any other, feel free to reach out to me. I would love to help you.